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Internet Marketing & Social Media Presentation March 26, 2010

Posted by Mike Gingerich in facebook, Internet Marketing, Social Media.
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Press Release

Web Marketing for Business Presentation

GOSHEN, IN, – Mike Gingerich, a Web Technology and Internet Marketing Consultant for Digital Hill Multimedia, Inc., along with Troy Rumfelt, President of Digital Hill presented, “Web Marketing for Business” to business owners and Dealers of Borkholder Buildings in Nappanee, IN (Elkhart County) today.

The presentation was done at the invitation of Borkholder CEO, Dwayne Borkholder, and was designed to inform the Borkholder Dealer Network on the social, technological and business changes necessary to stay competitive today, with a focus on effective websites, Internet Marketing, and Social Media. The event was a follow-up to the successful launch of a new Borkholder website, New Energy Homes, a new division of Borkholder, which focuses on building Net Zero Green homes and buildings. New Energy recently opened a model Net Zero home in Nappanee, Elkhart County. Digital Hill built and launched the new website for this Elkhart County Manufacturer.

Below are slides from this Internet Marketing and Social Media Presentation:

The one unique aspect of the presentation is that I was struggling mightily with laryngitis! I had lost my voice 2 days earlier and was struggling to be able to speak.  I tried to save my voice for that moment and then let loose.  I sounded like a raspy Rod Stewart!  I had to pass the baton halfway through to our company President, Troy Rumfelt, who capably carried the second half of the presentation!  What a day!

For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Web Application Development, and Internet Marketing and Promotion Strategies in Goshen, Elkhart County, Northern Indiana and throughout the country. They can be contacted at 1-888-537-0703 or http://www.digitalhill.com.

11 Reasons Why Search Engine Optimization (SEO) is Like the Game of Golf February 17, 2010

Posted by Mike Gingerich in e-Marketing, Guest Posts, Internet Marketing.
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By Chad H. Pollitt
Internet Marketing Manager
Internet Marketing Expert
Digital Hill Multimedia, Inc.

Why SEO is Like Golf

1.  Miniature golf, Par 3 courses, 18 hole golf courses – The keyword phrase you’re going after determines what type of course you’re playing on.  Coming up number one on Google for the phrase “New York” would be like playing in the Masters at Augusta National Golf Club and winning.  However, going after the phrase “Ligonier grocery stores 24 hours” is like playing on your favorite miniature golf course, quick and easy.

2.  A perfect game is impossible – Nobody can hit 18 hole-in-ones in a row.  But, just like golf, in SEO you just have to play better than the your competitors to win.  In SEO, your competitors are the organic links on the first page of Google.

Click here to see the rest of the post…

Posted via email from Mike Gingerich Blog

10 Useful Apps for the Small Biz iPhone User January 9, 2010

Posted by Mike Gingerich in Internet Marketing, Sales, Uncategorized.
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Here’s a good post from Small Biz Trends outlining 10 Useful Apps for the Small Biz iPhone user.

 

Have a look at the details of each here: 10 Useful Apps 

 

Small Business iPhone Apps

  1. Track your expenses with the Shoeboxed app. 
  • Keep track of time you work on projects withMinibooks. 
  • Plan your taxes ahead of time with Contracter, Freelancer, Small Business Tax Calculator. 
  • Manage your taxes with Opcenter.view- Quickbooks Desktop Data on the GO. 
  • Manage your business contacts with the LinkedIn app.
  • Organize tasks with EasyTask Manager.
  • Keep track of your customers via Salesforce Mobile.
  • Keep track of payroll through SurePayroll.
  • Create visualizations of your business data with Roambi-Visualizer.
  • Get hundreds of top business book synopses with Top Business Summaries.

    • Posted via email from Mike Gingerich Blog

     

    Social Media Seminar Offered by Digital Hill Multimedia December 30, 2009

    Posted by Mike Gingerich in e-Marketing, facebook, Internet Marketing, Social Media, twitter, Uncategorized.
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    Digital Hill Multimedia, Inc. Logo

    Digital Hill Multimedia will be presenting a FREE lunch hour seminar Wednesday, January 27, 11:45 a.m. at the Middlebury Chamber of Commerce, Middlebury, IN. The seminar will be an informative and interactive seminar geared to businesses.

     

    Social Media Marketing Seminar

    FOR IMMEDIATE RELEASE

    PR Log (Press Release) – Dec 30, 2009 – Digital Hill Multimedia will be presenting a FREE lunch hour seminar Wednesday, January 27, 11:45 a.m. 1:00 p.m. for the Middlebury Chamber of Commerce. The seminar entitled, “Social Media for Business: Cost Effective Marketing Using Social Media on the Web”, will be an informative and interactive seminar. Attendees can expect to have these questions and more answered:
    •   I thought Social Media was just for my kids or to connect with friends; can it really help my business?
    •   Can Social Media Marketing work for my type of business?
    •   I don’t know much about Facebook or other Social Media; so is this something I’d have to learn and would require lots of time and money? Social Media Marketing Seminar You will learn about new, cost effective and measureable marketing techniques including Facebook, Twitter, LinkedIn, Blogging, and YouTube, and how these social media platforms can be used by many diverse businesses and organizations in a cost effective way to market their business and products / services.

    Plan now to attend this event and learn:
    •   How to create a presence for your business on Facebook
    •   Why YouTube is important to your business
    •   Why you should consider “tweeting” on Twitter

    This is an overview seminar that will introduce various types of social media options and how they can be used for business. There will be a question and answer time at the end. Feel free to bring your lunch and eat while the seminar is being presented. This is not a “how to” seminar that goes into all the details of setup of each social media platform but is an idea –generating broad introduction to each social media option and ways you can use them for marketing. Presenters will include Internet Marketing Consultant Mike Gingerich, Digital Hill President Troy Rumfelt, and Internet Marketing Expert Chad Pollitt

    No Cost to Attend!

    # # #

    For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, and Internet Marketing and Promotion Strategies throughout the Country. Contact us at 888-537-0703 or http://digitalhill.com.

    Posted via email from Mike Gingerich Blog

    reBlog from pamorama.net: 6 Ways Social Media Can Enhance Your Business December 18, 2009

    Posted by Mike Gingerich in Social Media.
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    I found this good read today:

    Social media is the new face of the Web. Just as the Internet revolutionized information sharing during the 1990s, social media is radically altering how people communicate and share information today. If you want to succeed on the Web, a solid social network presence is required. Search engines like Bing and Google have recognized the power of social media, opting to include updates from Facebook, Twitter, and other social sites in their search results. Optimizing your business for social media is quickly becoming a must to gain top SEO ranking.pamorama.net, 6 Ways Social Media Can Enhance Your Business, Nov 2009

    You should read the whole article.

    The Future of Interactive Marketing December 17, 2009

    Posted by Mike Gingerich in e-Marketing, Internet Marketing, Sales, Social Media.
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    This is a very good read from Brian Solis.  I recommend it to you.

    The Future of Interactive Marketing >>

    Brian SolisBy Brian Solis – Forrester recently released a new report tracking the future of US interactive marketing through 2014. Authored by Shar VanBoskirk, with Christine Spivey Overby, Niki Scevak, and Angie Polanco, Forrester predicts that interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR). Even though interactive marketing will approach $55 billion by 2014, the report also observes that not all industries will keep pace with this growth. 
    READ NOW »

    Posted via email from Mike Gingerich Blog

    Announcing: Launch of New Web Design for Chicago consulting Co. December 17, 2009

    Posted by Mike Gingerich in e-Marketing, Internet Marketing, websites.
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    I’m excited to announce the launch of a new website for Chicago consulting firm, Balanced Growth, LLC.

    Balanced Growth Website - Chicago Website DesignAfter months of work and fine-tuning the new Balanced Growth website was launched earlier today. Boasting a wide range of web tools enabling the firm to communicate updates, easily expand areas of the site, and communicate news via a traditional news area as well as their blog, this site reflects the innovative nature of Balanced Growth.

    To see the before and after picture, go here: http://twitpic.com/tykea

    To read the full Press Release click here, http://prlog.org/10456979

    I am proud to have been the Project Manager for this site and look forward to coordinating their Internet Marketing Strategies as well.

    2010 And Social Media: What to Expect December 14, 2009

    Posted by Mike Gingerich in facebook, Social Media.
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    At this time of year it is often a time to look back and take stock of the year.  As I do that with my work I’m amazed at the explosion of Social Media.  I’ve been using various forms of social media for a few years but I am amazed from a internet marketing perspective as I look back on the growth of platforms like Facebook in the past year.

    A year ago, our business didn’t have a Fan Page, and some team members weren’t even on Facebook.  Now, we have multiple Fan Pages for various aspects of our business; we’ve been rolling out Fan Pages and social media strategies for clients for over 6 months; and we’re about to launch our first Facebook App!  My how times have changed!

    So as we look ahead to 2010, what do you expect will happen with Social Media?

    My thought is that Facebook is going to continue to grow and become a even stronger “world” within the world wide web.  I expect that Facebook users will login and sometimes never leave that day!  Everything they need will be within Facebook; their friends, search, shopping, information, e-mail, etc.  Stats direct from Facebook say users are spending nearly 55 minutes a day on Facebook, and I expect that to increase.  

    So is your business ready?  Do you have a Social Media strategy and within that a strategic Facebook strategy?  No longer is having only your website a real option.  Now you must be represented on a number of these other strong platforms with Facebook being a primary place of representation.  Look for more apps and tools that allow you to expand what Facebook does for you and prepare to engage in the new world of marketing: Social Media.

    Internet Marketing Consultant – Mike Gingerich

    e-Marketing survey data from Marketing Sherpa January 21, 2009

    Posted by Mike Gingerich in e-Marketing.
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    This is a good read on trends in marketing in the current economy and how marketers are making decisions.  Budgets are tighter, sales cycles longer, and sales leads require increased nurturing.

    Read the full report here:   Marketing Sherpa

    Digital Hill offers leading edge marketing solutions that give you the biggest “bang for the buck” using e-mail marketing blasts and other online marketing campaigns.

    Learn more at www.digitalhill.com

    Value of e-Marketing….the times are changing! January 18, 2009

    Posted by Mike Gingerich in Uncategorized.
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    Excellent simple slide shows are available to view at vizedu.com.

    Marketing is changing.  Learn about the shifts and be prepared to shift to e-Marketing!