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Social Media for Business Presentation in South Bend March 12, 2010

Posted by Mike Gingerich in Internet Marketing, Social Media, twitter.
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It was a privilege to present on Social Media for business to the CB Richard Ellis Bradley team in South Bend today.  The Summit Club was a great location with the wonderful view of South Bend from the 25th floor.

I believe there is opportunity for commercial realtors to use social media to boost their presence online and to build their credibility through the sharing of the expertise via Social Media tools.

Below is a Slideshare presentation of what I shared in the Social Media presentation.

Social Media for Business – Commercial Real Estate Focused

View more presentations from Mike Gingerich.
For more information on these slides or on the potential of having me speak at your event, please contact me at 888.537.0703.

Social Media Seminar Offered by Digital Hill Multimedia December 30, 2009

Posted by Mike Gingerich in e-Marketing, facebook, Internet Marketing, Social Media, twitter, Uncategorized.
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Digital Hill Multimedia, Inc. Logo

Digital Hill Multimedia will be presenting a FREE lunch hour seminar Wednesday, January 27, 11:45 a.m. at the Middlebury Chamber of Commerce, Middlebury, IN. The seminar will be an informative and interactive seminar geared to businesses.

 

Social Media Marketing Seminar

FOR IMMEDIATE RELEASE

PR Log (Press Release)Dec 30, 2009 – Digital Hill Multimedia will be presenting a FREE lunch hour seminar Wednesday, January 27, 11:45 a.m. 1:00 p.m. for the Middlebury Chamber of Commerce. The seminar entitled, “Social Media for Business: Cost Effective Marketing Using Social Media on the Web”, will be an informative and interactive seminar. Attendees can expect to have these questions and more answered:
•   I thought Social Media was just for my kids or to connect with friends; can it really help my business?
•   Can Social Media Marketing work for my type of business?
•   I don’t know much about Facebook or other Social Media; so is this something I’d have to learn and would require lots of time and money? Social Media Marketing Seminar You will learn about new, cost effective and measureable marketing techniques including Facebook, Twitter, LinkedIn, Blogging, and YouTube, and how these social media platforms can be used by many diverse businesses and organizations in a cost effective way to market their business and products / services.

Plan now to attend this event and learn:
•   How to create a presence for your business on Facebook
•   Why YouTube is important to your business
•   Why you should consider “tweeting” on Twitter

This is an overview seminar that will introduce various types of social media options and how they can be used for business. There will be a question and answer time at the end. Feel free to bring your lunch and eat while the seminar is being presented. This is not a “how to” seminar that goes into all the details of setup of each social media platform but is an idea –generating broad introduction to each social media option and ways you can use them for marketing. Presenters will include Internet Marketing Consultant Mike Gingerich, Digital Hill President Troy Rumfelt, and Internet Marketing Expert Chad Pollitt

No Cost to Attend!

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For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, and Internet Marketing and Promotion Strategies throughout the Country. Contact us at 888-537-0703 or http://digitalhill.com.

Posted via email from Mike Gingerich Blog

Good Quick Article on – Anatomy of a Successful Tweet April 10, 2009

Posted by Mike Gingerich in twitter.
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Anatomy Of A Successful Tweet
by GUEST POSTER on APRIL 10, 2009
in TWITTER FOR BEGINNERS
Leo Dirr is a freelance writer. Follow him @UtahNewsGuy.

When I began using Twitter a short time ago, I had no idea how much strategy could be involved in a simple tweet. You only get 140 characters, for crying out loud. How much thought could go into that, honestly?

A lot. And once I started to figure that out, my tweets got a lot more traction. I’d like to tell you about my most successful tweet to date and the strategy behind it.

Let’s begin with the tweet itself:

Will newspapers survive? Interviews with @typeamom, @pgillin, @standardex, @atompkins, @pottsmark http://tinyurl.com/ctxufw #journchat

Pretty sweet, huh? Now, let’s break it down:

Headline: Will newspapers survive?

That’s a decent headline because it conveys the story’s meaning in a small amount of space. It leaves me enough characters to accomplish my other goals.

Retweet bait: Interviews with @typeamom, @pgillin, @standardex, @atompkins, @pottsmark

In this story about the newspaper industry, I interviewed several industry experts. Many of them have Twitter accounts. How convenient! So, I included their Twitter handles in the tweet.

This improves the odds of three things:

1. The people named in the tweet will read the tweet.
2. The people named in the tweet will retweet it to their followers.
3. Their followers will read the tweet and possibly retweet it.

Linkyloo: http://tinyurl.com/ctxufw

The link is essential if you want anybody to read the content on your blog or web site. But it’s also worth noting that I used a tiny url. Tastes great, less filling.

Hashtag: #journchat

I added that hashtag mostly for fun. It accomplishes two things, really.

1. It might help the tweet get found by somebody who does a search specifically for that hashtag.

2. It helps define the Twitter community the tweet belongs to. People interested in journalism-related discussions might be more inclined to pay attention to a tweet marked #journchat.

Or they might not.

But again, this was my most successful tweet yet.

Strategery! That’s just fun to say.