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Facebook TabSite – Good for Business! March 27, 2010

Posted by Mike Gingerich in facebook, Internet Marketing, TabSite.
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With over 400 million users, a valuation of greater than $10 billion, and the recent title of most traveled place on the “Internets,” Facebook has become an important business destination for all businesses. As a result, many businesses are scrambling to find their place on this most popular internet platform and others are realizing they are need to be.   Often, the biggest challenge isn’t setting up a Facebook Fan Page, but the deployment of a viable and measurable strategy that converts visitors into customers.

Social Media is a communication tool by its very nature and can lack a clear internet marketing sales funnel that businesses can utilize to convince visitors to take action. Facebook is no different. These strategic sales funnels are usually reserved for the company’s conversion platform, it’s website. Because of this, businesses are forced to “encourage” visitors of their Facebook Fan page to take the leap from Facebook to their website. Internet marketing professionals have known for years that click-through rates drop significantly when people have to jump to a different website.

As a communication tool, Facebook is great for building brand awareness, growing a fan base, and building relationships. As a conversion platform, Facebook has had limited capacity due to Facebook enforced protocols. However, this has been changing over the last 12 months with the proliferation of custom applications that enable businesses to enact and utilize more standard methods of conversion conventions. Now, with the launch of a Facebook TabSite by Digital Hill Multimedia, these barriers to conversions are gone!

The Facebook TabSite application allows businesses to easily build a website on their Facebook Fan page. This website can have multiple pages, a contact form and it even allows for the use of flash animation. Companies will now have the ability to deploy a robust sales funnel on their Facebook Fan page just like they would on their website. With TabSite, Facebook has officially evolved from a social media communication and networking tool to a robust sales and marketing platform that businesses can take advantage of.

For full details on Facebook TabSite, visit their website at FacebookTabSite.com

Internet Marketing & Social Media Presentation March 26, 2010

Posted by Mike Gingerich in facebook, Internet Marketing, Social Media.
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Press Release

Web Marketing for Business Presentation

GOSHEN, IN, – Mike Gingerich, a Web Technology and Internet Marketing Consultant for Digital Hill Multimedia, Inc., along with Troy Rumfelt, President of Digital Hill presented, “Web Marketing for Business” to business owners and Dealers of Borkholder Buildings in Nappanee, IN (Elkhart County) today.

The presentation was done at the invitation of Borkholder CEO, Dwayne Borkholder, and was designed to inform the Borkholder Dealer Network on the social, technological and business changes necessary to stay competitive today, with a focus on effective websites, Internet Marketing, and Social Media. The event was a follow-up to the successful launch of a new Borkholder website, New Energy Homes, a new division of Borkholder, which focuses on building Net Zero Green homes and buildings. New Energy recently opened a model Net Zero home in Nappanee, Elkhart County. Digital Hill built and launched the new website for this Elkhart County Manufacturer.

Below are slides from this Internet Marketing and Social Media Presentation:

The one unique aspect of the presentation is that I was struggling mightily with laryngitis! I had lost my voice 2 days earlier and was struggling to be able to speak.  I tried to save my voice for that moment and then let loose.  I sounded like a raspy Rod Stewart!  I had to pass the baton halfway through to our company President, Troy Rumfelt, who capably carried the second half of the presentation!  What a day!

For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Web Application Development, and Internet Marketing and Promotion Strategies in Goshen, Elkhart County, Northern Indiana and throughout the country. They can be contacted at 1-888-537-0703 or http://www.digitalhill.com.

Social Media Seminar Offered by Digital Hill Multimedia December 30, 2009

Posted by Mike Gingerich in e-Marketing, facebook, Internet Marketing, Social Media, twitter, Uncategorized.
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Digital Hill Multimedia, Inc. Logo

Digital Hill Multimedia will be presenting a FREE lunch hour seminar Wednesday, January 27, 11:45 a.m. at the Middlebury Chamber of Commerce, Middlebury, IN. The seminar will be an informative and interactive seminar geared to businesses.

 

Social Media Marketing Seminar

FOR IMMEDIATE RELEASE

PR Log (Press Release) – Dec 30, 2009 – Digital Hill Multimedia will be presenting a FREE lunch hour seminar Wednesday, January 27, 11:45 a.m. 1:00 p.m. for the Middlebury Chamber of Commerce. The seminar entitled, “Social Media for Business: Cost Effective Marketing Using Social Media on the Web”, will be an informative and interactive seminar. Attendees can expect to have these questions and more answered:
•   I thought Social Media was just for my kids or to connect with friends; can it really help my business?
•   Can Social Media Marketing work for my type of business?
•   I don’t know much about Facebook or other Social Media; so is this something I’d have to learn and would require lots of time and money? Social Media Marketing Seminar You will learn about new, cost effective and measureable marketing techniques including Facebook, Twitter, LinkedIn, Blogging, and YouTube, and how these social media platforms can be used by many diverse businesses and organizations in a cost effective way to market their business and products / services.

Plan now to attend this event and learn:
•   How to create a presence for your business on Facebook
•   Why YouTube is important to your business
•   Why you should consider “tweeting” on Twitter

This is an overview seminar that will introduce various types of social media options and how they can be used for business. There will be a question and answer time at the end. Feel free to bring your lunch and eat while the seminar is being presented. This is not a “how to” seminar that goes into all the details of setup of each social media platform but is an idea –generating broad introduction to each social media option and ways you can use them for marketing. Presenters will include Internet Marketing Consultant Mike Gingerich, Digital Hill President Troy Rumfelt, and Internet Marketing Expert Chad Pollitt

No Cost to Attend!

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For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, and Internet Marketing and Promotion Strategies throughout the Country. Contact us at 888-537-0703 or http://digitalhill.com.

Posted via email from Mike Gingerich Blog

2010 And Social Media: What to Expect December 14, 2009

Posted by Mike Gingerich in facebook, Social Media.
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At this time of year it is often a time to look back and take stock of the year.  As I do that with my work I’m amazed at the explosion of Social Media.  I’ve been using various forms of social media for a few years but I am amazed from a internet marketing perspective as I look back on the growth of platforms like Facebook in the past year.

A year ago, our business didn’t have a Fan Page, and some team members weren’t even on Facebook.  Now, we have multiple Fan Pages for various aspects of our business; we’ve been rolling out Fan Pages and social media strategies for clients for over 6 months; and we’re about to launch our first Facebook App!  My how times have changed!

So as we look ahead to 2010, what do you expect will happen with Social Media?

My thought is that Facebook is going to continue to grow and become a even stronger “world” within the world wide web.  I expect that Facebook users will login and sometimes never leave that day!  Everything they need will be within Facebook; their friends, search, shopping, information, e-mail, etc.  Stats direct from Facebook say users are spending nearly 55 minutes a day on Facebook, and I expect that to increase.  

So is your business ready?  Do you have a Social Media strategy and within that a strategic Facebook strategy?  No longer is having only your website a real option.  Now you must be represented on a number of these other strong platforms with Facebook being a primary place of representation.  Look for more apps and tools that allow you to expand what Facebook does for you and prepare to engage in the new world of marketing: Social Media.

Internet Marketing Consultant – Mike Gingerich